The First Financial Difference

  • Established in 1997

  • Nationwide Operations

  • Small Business and SBA Expertise

  • Express Loans with 30-day Turnaround

  • Special Loans for Military and Veterans (M5)

  • Express Loans with 30-day Turnaround

  • One Stop for all Your Loan and Leasing Needs

  • Consistently High Approvals to Funding Ratio

  • Billions of Dollars Funded for Small Business

First Financial based in Fort Lauderdale, Florida with offices in Waco, TX, Washington DC, and Tampa, FL works predominantly for individuals looking to break free from the corporate world and engage in first time business ownership.

With interest rates at an all-time low, and the Small Business Administration (SBA) offering to pay the first six (6) months of payments on loans funding prior to September 27, 2020, potential entrepreneurs can make their business aspirations reality.

Although we have repeat customers moving to purchase additional territories and simply expand, our expertise is to help those who want to start their own business but are uncertain of finance options.

SBA guru and franchise funding leader, Cindy Watson, leads the staff at First Financial. Cindy has over 20 years of SBA experience in small business financing. When it comes to the SBA program, there is no better resource. Whatever your financial endeavors, you always want to make sure you are dealing with an experienced and trustworthy company. First Financial leads the industry with hundreds of SBA loans yearly, a 4.9 rating, and over 270 Google reviews.

If you are looking for financing to purchase a new start-up business, acquire an existing business, working capital for an existing business, or finance equipment leasing, First Financial has options. Special discounts for Veterans, their spouses, and active military are available.


Check out our 5 Star

Google Reviews

Myles Y
I have nothing but positive things to say about First Financial.  They helped us navigate the long task of obtaining an SBA loan for our new business.
Chance Burton
Wade was extremely knowledgeable and guided me through the process like a boss!
Jesse Messerli
Very easy and professional all around. They helped get the docs I needed before I even needed them.


255 Commercial Blvd.

Suite 203

Lauderdale By The Sea, FL 33308

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© 2021 First Financial

Hours of operation 

Monday: 9AM to 5PM

Tuesday-Friday: 9AM to 6PM

Sat-Sun: Closed

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